After I realized how much blogging can help me succeed in whatever path I want to take, I wish I started blogging when I was still a student.
Blogging started out as an online diary, an online documentation. But today, it has grown to a point where it became a must-have for every businesses. Whether big or small, blogs now are on the top of the to-do list for business owners.
Hopefully after reading this post, you’ll see a picture in your mind what you can do with your own blog. Not all things listed here may apply to all businesses or purpose but learning all of these will give you a wider perspective.
Without further ado, here’s why you need to..
Start Your Blog Today – Reasons and Benefits
1. Blog to position yourself as an expert in your field
Whether you’re a fitness trainer, a business coach, wellness coach, or whatever field you are in, you can showcase your expertise to people though blogging.
You can present your skills in many different forms of content such as text, images, and videos. You can pick and focus in either one of these but in order to make your message clearer and powerful, you can use multiple forms of content.
2. Connect and grow relationships with like minded individuals
A blog is a medium that attracts people with same interests. If you’re able to put valuable content on your blog, some of your readers that are interested with what you write will email you and contact you in social media networks.
Some will ask you about the products or services you offer and some will network and ask you for partnerships. If you’ve got inquiries coming from your blog, the chances of having a sale are much higher.
3. Blog to learn new things
For you to be able to put up a website, produce valuable content, market your content, rank your pages on the search engines, you need to do regular research.
There are a lot of changes that are constantly happening in the online world and blogging is definitely not an exemption. You need to keep your knowledge updated with the trend. If you want to be the trend setter, you need to be innovative enough.
In many aspects of life, constant learning is a must.
4. Blog to build authority
If I were to consult or buy products and services from somebody, I’d rather go to that “somebody” who already showed expertise in his field. Guess what? Blogging is a way to build authority in many different fields.
A simple collection of work and testimonials from other people every month in your blog can make you standout from the rest of the crowd who are also offering the same products or services.
Whether you’re a doctor, a dentist, a lawyer, a student of whatever field, if you want to be ahead of the game, you better start blogging now.
5. Blogging will save you a lot of time
If you have a blog site, you can save a lot of time. You can create a “Frequently Asked Question” page where you can post all the commonly asked questions and the corresponding answers there.
You can simply redirect your clients to go your FAQ page by simply giving them the link.
For a more customized web application for your business, you can hire somebody to create one for you. Remember that the game of today’s businesses is to automate everything as much as possible. It will definitely increase your efficiency and productivity.
6. Blog is a branding tool
Blogging can be used as a branding tool and here are some of the things you can do with blogging:
- You can share your mission and vision with other people
- Be consistent with your core values and message
- You can do story telling to support your brand
- The overall design and feel of your blog is part of your business’ brand
- Make your business name remembered
- Create your blog’s personality inline with your core values
- Be careful on how you present your content
- Create a voice for your blog
7. Blogging can improve your communication skills
There are many ways to communicate information and express our thoughts, one of which is written in form. There’s a big demand for writing blogs but not so many people are practicing it. It’s really a valuable skill, it’s a valuable asset to have in your pocket.
If you’ll learn how to blog, you’ll have a skill that will be there for long. As you consistently blog, you’ll learn how to choose words properly, create better sentence structure, choose the right tone, and etc.
By the way, I might be blogging for quite some time now but you might not see improvements in my writing style. LOL. First of all, I hate being too formal and I always wanted to incorporate my voice in my writings as if I’m just speaking.
I have the right do my own style here. After all, it my own blog, right? You can do whatever you want in your own blog too! and that’s another benefit of blogging.
8. Blogging is a form of investment
Similar to many investments where you can gain from capital appreciation and dividends. Your blog can be initially acquired at cheap price, you earn along the way, and when its value increased overtime, you. When the perfect time comes, you can actually sell it hundred to thousand folds its initial price.
Many people are already into buying and selling websites. Some people are already earning from hundreds of dollars to hundred thousands of dollars simply by doing the buy and sell process over and over again.
For as long as you keep growing your blog, writing valuable content for the readers, keeping your community engaged, your blog’s value keeps on increasing.
9. Blogging lets you help people without you even knowing it
With blogging, your opportunities to help other people are limitless. After reading your content, some will contact you through your Facebook account, some will email you in your blog’s contact page, and some will be asking for help in the comments section.
Helping others without expecting something in return can build trust with your readers and your community. It’s like investing in them.
The more you build the trust between you and your readers, the more they’ll likely to follow your recommendations what to do, what to buy, where to buy, and etc..
10. Blogging brings you targeted audience
Website without traffic is basically useless. Website with a lot of traffic without any interest in what you say is the same. If you want to attract those people you care about, you need to blog about the things your target people are looking for.
You can optimize your articles for keywords your prospects are searching for. You can present solutions to their needs and if you have products and services to offer, you can do so.
11. It can make you think clearer
One of the benefits you can get from blogging is it can help you think clearly. Writing is no easy task specially if you’re writing 2000 to 3000 words every single blog.
After continuous months of blogging you’ll notice that your thought process will be used to thinking about the structure and the flow of your blog. Your brain muscles for expressing your thoughts will grow as you keep on blogging.
12. Blogging can build your confidence
When you hit the “publish” button after you review your article, you are now presenting your thoughts for criticism. But because your blog is your own space, your own territory, you will not care much about what others might say. You will gain the confidence in expressing your thoughts.
You will gain that emotional intelligence to stay calm whenever you hear flattery or extreme criticism about your posts.
13. It’s a kind of game you can play.
One thing I like about blogging is I treat it as a game. Whenever I wanted to rank for a certain keyword, my game is to outrank all the possible pages the search engine result until I get the top 3 spot.
I personally hate writing blogs like these but because blogging is a big game and writing is just a part of it, what keeps me blogging are the things that surround it.
I hate writing but I love friendly competition. I like the game of the search engines, I like developing websites, I like reverse engineering people’s thoughts, I like the art of persuasion, I like developing systems, and etc.
I may not like writing but the things that surround it are games I love to play.
So that’s it!
I’ll keep updating this post for more information. If you have something else to add in this list, feel free to say it in the comments section below.
By the way, if you want to start a blog and don’t know where to start, you can contact me through the email form in the contact page or through my social media accounts.
You might want to read:
- Reasons Why You Should Choose WordPress in Starting a Blog
- Start Earning Money Through Blogging [Philippines Edition]