Want to get more clients and customers? do you want to easily expand your business online? Read more as I show you the reasons why your business needs a website and how it can help you on the success of your business. If you’re a business owner and still doing the traditional way of doing things, then you might find yourself left behind in the competition in the coming years. With today’s ever developing technology, big and small businesses should go where the direction of the trend is. Whether it be big or small, your business needs a website.
Why? First of all, there are bunch of companies and entrepreneurs, now are having their websites online. Though it’s not for the reason that just because everybody is having their websites, you will do it too. It’s not wise to follow the crowd without ever asking why. You will follow them because you understand the reasons why and that’s what we’ll be talking about in this post.
If you haven’t find any business, read: Best Small Business Ideas in the Philippines
Top Reasons Why your business needs a website.
1. To create presence.
First reason why your business needs a website is to create presence online. We all know that the internet is very powerful for one can easily transform from being a nobody to a somebody like instant rags to riches. There have been a bunch of people known to be internet sensation. I don’t want this to go elsewhere but the point is through the internet, your business can be known and spread out easily. By simply having a website can increase your business’ marketability.
2. To gain credibility
Another reason why you need a website for your business is to gain credibility. Consumers now are becoming smarter because they now use the internet to search for the products or services they need. They also use the internet to search and get some feedback from a website. Personally, I’d rather buy from an individual or a company who have their website up so that I can do my research and get some reviews before buying.
3. To save a lot of time
This is one of the most important things having a website for your business. Most companies I know have their cost reduction programs, process improvements, tact time improvements, and efficiency improvements. Basically, time is money and by having a website especially for small business, it can save you a lot of time.
By having a website, you don’t need to repeat yourself. If you are consistently having inquiries, a FAQ or Frequently Asked Questions page on your website is a big help. You can just redirect your customers to that web page and read all the answers for the common questions. You’ll be able to do other stuffs while your client is reading your FAQ page. All other stuffs you read here can save time to some extent.
People can simply buy from you without even talking personally to you or your staffs. Your website can do the selling for you and all you need to do is to pt your focus on shipping your products.
4. Social Proofs
Another big reason why you need a website for your business is because it is a great way to influence your customers to buy from you or avail your services through your website. Simply reading good comments, good review, and good testimonials from other people who made transactions with you, it greatly influences the decision of those people who are reading the positive feedback.
Tip: To have good feedback on your site, your goods or services should also be really good. So better make your craft standout from others first.
If you want an online business that requires only a website and without any other physical stuff, then these might be for you:
5. Improve Customer Service
Having a website up for your business can greatly improve your customer services. Here’s a list of how it can help your customer service:
- FAQ Page that can answer common questions
- Email – Your customers can send inquiries from your “Contact Us” page whenever they want. It will be queued to your inbox until you see it. You can also use auto email auto responders whenever you got an email inquiry. You send them automated email how much they should wait until you can reply whenever you’re not with your internet connection. This can give your customer a sense of responsiveness from you.
- You can send newsletters to your clients regarding special offers or inform them regarding changes on your business, and etc.
- You can post documentations on your website.
- You can provide online quotes and estimates.
6. Easy Expansion
There is no doubt that if you want an easy expansion, a website is needed for your business. Once you’ve made your presence in the internet, it will be much easier to expand your business. There are even known online shop today that started basically from zero. I know somebody whose house previously used to be the warehouse, no physical shop, all the customers were purely online. After couple of months of online marketing, their business have grown exponentially and they’ve even gotten to the point that they can’t even handle all the orders. Your business can actually do more than this if you know how to do things properly. This is the reason why this website is built, to educate people online on how to market their businesses on the internet.
7. Increased Accessibility
With your website 24/7 online, your business is also up 24/7. Your clients can send their inquiries, quotation request any time of the day. Also, with the power of search engine optimization or SEO, you can increase your presence to those people who are actually searching for you, your products, and the services you offer.
If you understand the benefits of having a website or blogsite for your business, you may now start creating your very first WordPress website using Bluehost. You can follow this step-by-step procedure in creating your website.
That’s it! If these reasons are still not enough to push you to setup your website then comment down below your questions so that I can answer and hopefully satisfy you soon. If you’re a small business owner, but have been earning consistently, I suggest to save part of your earnings to build your website. But if you already know how it can greatly help your business that you can have the ROI immediately, then you better ask a web designer/developer now.